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Program Sessions:


Ann Bailey
Pranix
MOVING FORWARD: Issues, Opportunities and Trends 
Nationally recognized consultant, Ann Bailey, will share her insight on critical issues facing the real estate industry today including opportunities created by the Internet and the increase in consumer expectations. Economic and Regulatory challenges and how they impact the industry. National market issues: Financing, Short Sales and Foreclosures. See what Top Producers have in common and how they maximize this information.

Steve Harney

MOVING UPWARD: Our Market - The Real Data. The Real Message. The Right Delivery
Steve Harney, a Long Island based residential real estate expert and national trainer, works with companies, top producers and Realtor associations on the necessity of being aware of the TOTAL MARKET REALITY. Steve will show you how to use current trends and the media to your advantage to diminish buyer uncertainty and to educate uninformed sellers on pricing strategy. Learn how top professionals help their clients understand the information and translate that into ACTION.

Popular Real Estate Searching Sites:
How They Deliver Info To Consumers
Hear how companies are delivering information to consumers and making it easier to find listings online. See the tools they offer Realtors to help make you more profitable in today’s market. Get the latest info from Zillow, Trulia, Cyberhomes, Google Maps, REALTOR.com and HGTV’s new portal, FrontDoor. Dynamic panel features representatives from each of these companies.

Moderator:
Ann Bailey
Panelists:
Pierre Calzadilla, Trulia
Sara Bonert, Zillow
Ron France, Cyberhomes
Kelly Roark, FrontDoor
Abraham Murray, Google
Leza Van Beuren, REALTOR.com

Social Networking: 
Realtors Building Their Online Community
Social networking sites are popping up everywhere. Join Rudy and Linda as they share their expertise on the top sites to be on. See how Facebook, LinkedIn, Meetup and Flickr are used by Realtors to engage consumers in online conversations. Pass on your expertise, establish trust and gain valuable leads. See how to create your online resume. All done for free or very low cost to agents. Don’t miss this lively session with audience Q&A.


Speakers:
Rudy Bacharty, Trulia Social Guru
Linda Davis, Eastern CT Real Estate Blog

Other Sessions:
To Top

Blogging: The Value To Your Business
What’s the difference between a Blog and a Website? See how sharing local community info can be effective in marketing yourself and in attracting a loyal following. Hear how to keep your Blog fresh and inviting. Who should NOT have a blog? Be aware of the legal issues when posting to your Blog.
See how Blog sites can gain top search engine placement. Lively panel discussion with audience questions.
(Something for everyone – beginner and experienced blogger alike!)

Moderator: Dan Green, Bring The Blog

Speakers:
Joe Ferrara, Sellsius Blog
                Linda Davis, Eastern CT Real Estate Blog
               Chris Frerecks, Kinetic Knowledge Real Estate Blogsites

Go Paperless! Online Document Management
Did you know MLSLI provides unlimited internet faxing, document storage and sharing, as well as online forms & contracts - all as a member benefit? Learn to use these tools to save time & provide clients a higher level of customer service. Learn about online forms, how to send & receive faxes directly through the system, how to manage your files online, and about the branded online Client Service Center to take your business paperless!
Free service for all MLS Participants/Agents

Speaker:  Martin Scrocchi, Instanet Solutions

Using Video To Market Your Listings - and Your Business
Business cards and a nice head shot just won’t cut it anymore. Online video is fast becoming one of the most powerful ways to market your real estate listings and business. Learn why sites like
WellcomeMat.com (the “YouTube” of Real Estate) are crucial to your video success! Whether you create your own videos or hire
professional help, find out how they’ll help you host and manage your real estate video campaigns. Get practical video marketing tips from an experienced local videographer. Video is not your average virtual tour, it can be much more! Get creative tips from FrontDoor.com and hear their “25 great uses of video in Real Estate”.

Panelists: Phil Thomas Di Giulio, WellcomeMat
               Hector Gavilla, Diamond Home Videos
               Kelly Roark, FrontDoor.com

Web Site Tools To Engage Consumers
In this session you will see how educated consumers can become your best clients. Hear how Single-Property Web sites can be powerful lead conversion tools. View Obeo’s new renovation tools, SpaceDesigner and Style Designer, which increase your site’s stickiness with consumers. Frame MLS’ new Sold Search to your website to enable consumers to research house values & browse neighborhoods. See the latest IDX tools to expand your web content. Add Cyberhome's new Smart Frame to your site for FREE and add an engaging home evaluation experience to connect with your online customers. See how Onboard Informatics can help transform your website from a random assortment of tools into a focused, strategic tool for business.

Panelists: Steven Bababekov, Obeo
               Joe McChristian RealEstate-Websites.com
               Joe Sabella, RealPro Training & Consulting
               Ron France, Cyberhomes
               Dana Nowick, MLS
               Robert Hahn, OnBoard Informatics

Electronic Signatures & Online Document Signings
Find out about on-line document signings.  Are they legal in NY? 
What are your options?

Speaker:
  Laureen Zarba, MLS
Interactive Map Searches Bring Properties To Life
See how Microsoft’s Virtual Earth interactive maps enable consumers to search for homes, view neighborhoods, and get aerial and bird's eye views of properties they are interested in. An overview of the technology along with a vision into the future of real estate mapping will be presented. In addition, MLSLI will demonstrate the new Recent Sold Properties search and new IDX search, based on Virtual Earth, and now available to MLSLI Participants and their agents to integrate into their website.

Speaker:
Microsoft Virtual Earth
                MLS
ListingBook: Connecting You With Buyers & Sellers
See how Listingbook can help you connect with your clients through an integrated platform of client management, sales productivity and direct marketing tools. See how Listingbook saves you time, makes you more knowledgeable, speeds the sale and results in satisfied buyers & sellers that creates clients for life.

Speaker: Scott Feldman, ListingBook

Lot Info Tax Maps – New Enhancements
See the new enhancements to the Queens & Brooklyn Tax Map Lot Info product including a new map layer to turn on or off on the map will be added for Building Footprints Layer. Additionally, direct links will be added from the lot to the corresponding web page for the property to public and commercial property web pages as listed below:

  • Acris Database
  • Department of Buildings (DOB)
  • Department of Finance (DOF)
  • DCP Future Projects Page
  • Department of Housing Preservation & Development (HPD)
  • Department of City Planning (DCP) “Census Facts”
  • Local Live – Virtual Earth Maps – bringing up aerial views of the site
  • Link to Google Maps – bringing up satellite image of the site.

Speakers: John Ziegler, LotInfo
                       Tri Vo, LotInfo

Syndicate Your Listings To Popular Real Estate Sites
ListHub allows you to send your listings to 14+ real estate portals for FREE. Each broker has their own account to opt in or out of any or all the portals. See how you can track which listing portals are bringing you the best results.

Speaker: Ariana Abedi, ListHub